The world’s most followed Instagram accounts, a testament to Instagram’s remarkable evolution since its inception in 2010, reshaping our social interactions and sharing habits. The platform was initially designed to share images. Instagram has blossomed into an innovative space with myriad possibilities.
Engage with familiar faces and new acquaintances while enjoying diverse musical performances. Witness the platform’s role in advocating for social justice and transforming into a thriving e-commerce hub, simplifying the shopping experience.
Dive into an expansive NFT gallery showcasing Instagram’s ability to cater to our interests and desires. With every login, the robust Algorithm unveils a rich tapestry of our passions, reminding us of what truly resonates with us.
1. Instagram
With an impressive following of 649 million, Instagram (@Instagram) is the most famous account on the platform. Among its extensive collection of over 7,000 posts, you’ll find features on notable personalities such as @sharawangsamulia, the Instagram-famous mini-pig Pua, and the globally renowned model and actress Hoyeon Jung, famed for her role in Squid Game. The virtual influencer Imma (@imma.gram) also enjoys recognition within the Instagram community.
2. Neymar (219m followers)
The list commences with Brazilian football sensation Neymar, boasting an impressive following of 219 million. Neymar showcases his prowess as a forward and captain for the Saudi Pro League club Al Hilal and the Brazilian national team.
His Instagram account offers glimpses into his professional journey, featuring highlights from his career, snapshots of cherished moments with his family, and partnerships with various brands.
3. Zach King
Zach King, an American internet personality, filmmaker, and illusionist in Los Angeles, has garnered widespread acclaim for his innovative “magic vines.” These six-second videos are digitally edited to create the illusion of magic, showcasing King’s remarkable creativity and skill.
Although his primary platform is YouTube, King enjoys immense popularity on Instagram and TikTok. Previously, he succeeded on Vine, establishing his reputation as a pioneering figure in the digital entertainment landscape.
4. Kourtney Kardashian (224m followers)
Following Kourtney Kardashian, boasting an impressive 224 million followers, we delve into the world of the Kardashian-Jenner dynasty. Renowned for her captivating selfies and endorsements, Kourtney’s Instagram serves as a window into her daily life, featuring promotions for her vitamin and supplements brand, Lemme, alongside intimate glimpses into her endeavors.
5. Carlinhos Maia
With 25 million Instagram followers, comedian Carlinhos Maia is one of Brazil’s top influencers. He kicked off his career by producing humorous internet videos and has since expanded his repertoire to include live performances in theaters nationwide.
In 2024, Penedo Alagoas erected a statue in honor of Carlinhos Maia. However, this move sparked controversy, leading locals to remove the statue. Additionally, Maia faced criticism for organizing a party to celebrate reaching 20 million followers during the COVID-19 pandemic, drawing widespread attention and notoriety.
6. Kourtney Kardashian Barker
Kourtney Kardashian Barker commands a staggering following of 224 million, solidifying her position among the most prominent figures on Instagram. As part of the Kardashian dynasty, with a collective following surpassing a billion, Kourtney perpetually shines as a social media luminary.
Renowned for her chic demeanor, Kourtney epitomizes the epitome of Instagram’s glamorous lifestyle. Her profile offers a glimpse into a world brimming with luxury, featuring an array of lavish pools, mansions, private jets, and coveted Birkin bags, showcasing the epitome of luxury living.
7. Jennifer Lopez
With an impressive following of 250 million, Jennifer Lopez is an undeniable queen in the realm of entertainment. Her nearly two-decade reign of success solidifies her status as a timeless icon.
The 250 million-strong social media fanbase of “Jenny from the Block” is a testament to her profound influence and inspiration to millions worldwide. Lopez generously shares glimpses of her opulent lifestyle, treating her followers to snapshots from exotic vacations and insights into her health and fitness journey.
8. Virat Kohli
Virat Kohli continues to make waves as the first Indian to reach a remarkable milestone of 256 million Instagram followers. Surpassing all but football legends Cristiano Ronaldo and Lionel Messi, Kohli’s influence transcends boundaries.
In addition to his cricketing prowess, Kohli keeps his vast fanbase engaged by providing insights into his rigorous training regimen, a feature highly appreciated by his supporters. Beyond the cricket field, Kohli has secured his status as a household name through lucrative sponsorship deals, further solidifying his legacy.
9. Ajey Nagar
Ajey Nagar, widely recognized as CarryMinati, is an esteemed Indian YouTuber and streamer from Faridabad, India. He also boasts a thriving presence on Instagram.
On his Instagram account, CarryMinati offers followers a glimpse behind the scenes of his YouTube video creations and live streams, providing an exclusive peek into his creative process and content creation journey.
10. National Geographic
National Geographic achieves a significant milestone with its Instagram account, boasting an impressive following of 282 million. Renowned for its breathtaking visual storytelling, Nat Geo grants its photographers considerable editorial control, resulting in a captivating blend of stunning imagery and compelling narratives.
Each photograph shared on Nat Geo’s platform is authentic, courtesy of the photographers’ unique perspectives and expertise. Through its unparalleled visual storytelling, National Geographic sets a standard for fostering global understanding and appreciation of our world’s wonders.
11. Daquan
Daquan stands out among other Instagram profiles as it isn’t tied to a specific individual but operates as a meme account, curating the funniest content across the web. Boasting a massive following of 16.8 million, it’s evident that many people resonate with its claim.
In mid-2024, Warner Music Group acquired the account for a staggering $85 million, further solidifying its influence and value in the digital space. While the identity of the person behind the memes remains a mystery, the editorial side is managed by a 23-year-old native of Calgary. Supported by IMGM Media and Comedy.com co-founders Barak Shragai and Dor Mizrahi, Daquan continues to thrive, even though the person depicted in the profile image is not the real Daquan.
With an astounding following of 293 million, Kendall Jenner stands as the most followed model on Instagram. Beyond sheer numbers, Jenner garners the most references and tags in captions and comments, solidifying her status as the most buzzed-about figure in the modeling world.
12. Justin Bieber
With an impressive following of 293 million, Justin Bieber continues to captivate audiences worldwide, even two decades after his debut. Rising to fame with his self-titled first EP in 2009, Bieber’s trajectory remains unwavering, marked by numerous studio albums and many accolades, including two Grammys, 26 Billboard Music Awards, and 23 Teen Choice Awards.
Bieber’s Instagram presence offers diverse content, from glimpses into his music-making process to snapshots of his life with his wife, Hailey Baldwin Bieber, tributes to his Canadian roots, and introspective musings. Transitioning from a turbulent adolescence, Bieber now presents a refreshingly honest and confident demeanor on social media, resonating deeply with his followers.
13. Nike
With a staggering following of 302 million, Nike exemplifies effective business account management on Instagram, ranking second only to Instagram’s official account. The brand’s commitment to high-quality content and consistent tone has propelled it past National Geographic, previously holding the second spot. Consequently, Nike’s Instagram presence surpasses celebrities like Khloe Kardashian and Miley Cyrus.
14. Khloe Kardashian
With an impressive following of 311 million, Khloe Kardashian emerges as a formidable force in social media. Surpassing even the original social media celebrity, Justin Bieber, Kardashian’s prominence solidifies her status as a powerhouse within the top ten. Additionally, her sister Kendall is just a little behind, boasting 249 million followers on Instagram.
15. Beyoncé Knowles
With an impressive following of 315 million, Beyoncé Knowles reigns supreme as the one and only Queen Bey. This ultimate multi-hyphenate has left an indelible mark on the music industry, particularly with her groundbreaking album Lemonade. Beyond her musical prowess, Beyoncé expertly navigates the delicate balance of sharing glimpses into her private life while upholding her status as a global icon.
16. Kim Kardashian
With an astounding following of 363 million, Kim Kardashian effortlessly secures her spot on the list, a testament to her undeniable presence in the limelight. As “The Kardashians” launches, Kim’s television presence remains prominent, ensuring continued visibility even after the groundbreaking run of “KUWTK” concludes.
17. Ariana Grande
With an impressive following of 377 million, Ariana Grande continues to captivate her supporters with new and exciting ventures. Her Instagram page offers glimpses into her evolving journey, interspersed with personal photos and videos that showcase her multifaceted persona. As Grande continues to pave her path, her page is a teaser for her exciting endeavors.
18. Dwayne “The Rock” Johnson
With an impressive following of 388 million, Dwayne “The Rock” Johnson asserts his dominance as The People’s Champion. Former WWE champion, tequila tycoon, and potential future president of the United States, The Rock secures the sixth spot on the list. His rise to fame stems from sharing inspirational life and fitness updates, along with the occasional tequila shot, with his rapidly expanding fan base.
19. Kylie Jenner
Kylie Jenner, an American socialite, media personality, and successful businesswoman, commands an impressive following of 398 million on Instagram, securing her place as the fifth most followed individual on the platform.
20. Selena Gomez
With a remarkable following of 426 million, Selena Gomez (@selenagomez) is prominent on Instagram despite her expressed desire to limit her social media presence. “Gomez uses her platform to raise awareness for mental health.” fitness, encouraging her followers to explore this critical topic. Her feed features a blend of professional photoshoots, planned candids (plaids), and authentic moments, all of which contribute to her engaging content.
21. Lionel Messi
With an impressive following of 481 million, Lionel Messi (@leomessi) dominates on the field and Instagram. The Argentine player has proven his social media prowess, as he now vies for the #2 slot, hot on the heels of Cristiano Ronaldo.
22. Cristiano Ronaldo
With an astounding following of 598 million, Cristiano Ronaldo (@cristiano) exudes sheer joy and accomplishment in his beaming face. Making history as the first individual to reach 500 million followers on Instagram, Ronaldo’s achievement is unparalleled. To grasp the scale of his Instagram presence, imagine it as a nation—a virtual empire surpassing the combined populations of China and India, rivaling that of the United States. Once again, Ronaldo is a true champion, scoring yet another victory today.
23. Raul Alvarez Genes
Raúl Álvarez Genes, recognized by his online alias AuronPlay, is a prominent Spanish YouTuber and Twitch streamer who has significantly expanded his social reach through his popular Instagram account.
Transitioning from his previous occupation as a printing shop worker, Álvarez now dedicates himself full-time to creating videos, streaming content, and managing his social media platforms.
24. Logan Paul
Logan Paul, an American YouTuber and internet personality, initially rose to prominence in 2013 by sharing sketches on the video-sharing platform Vine. However, through his YouTube channel, TheOfficialLoganPaul, he truly solidified his name in the digital realm.
Beyond his online success, Paul has ventured into acting, securing guest appearances on popular shows like “Law & Order: Special Victims Unit” and “Bizaardvark” are two TV shows that someone might have roles in. various films.
25. Mathilde Tantot
Mathilde Tantot is a prominent French business owner and social media influencer recognized for owning the bikini company Khassani Swimwear. Collaborating with her sister, Tantot ventured into the entrepreneurship world by launching her swimwear line, which garnered significant attention and acclaim on Instagram.
Through her Instagram platform, Tantot showcases modeling photos featuring her swimwear line, leveraging her large following to promote her brand and connect with her audience. Her entrepreneurial spirit and success in the fashion industry have solidified her status as a notable figure in business and social media.
Frequently Asked Question
Who has the most followers on Instagram?
Cristiano Ronaldo was the most followed individual on Instagram, with over 400 million followers. He’s closely followed by celebrities like Dwayne “The Rock” Johnson and Ariana Grande.
Which brand has the most followers on Instagram?
Instagram’s account holds the top spot for the most-followed brand with millions of followers. Other popular brands include Nike, National Geographic, and Chanel.
Is Instagram the most popular social media platform?
Instagram is among the most widely used social media platforms globally, especially among younger demographics. However, platforms like Facebook and YouTube also boast billions of users.
Do Instagram followers equate to influence or popularity?
While a high follower count can indicate influence and popularity, it’s not the sole measure. Engagement rates, content quality, and authenticity also play crucial roles in determining influence on the platform.
Are there any non-celebrities in the top Instagram accounts?
While celebrities dominate the top spots, notable non-celebrity accounts with high follower counts exist, such as National Geographic and various sports teams. These accounts often attract followers through their captivating content and global appeal.
How do individuals and brands gain followers on Instagram?
Consistency, quality content, engaging with followers, and strategically utilizing hashtags are common strategies for gaining followers on Instagram. Collaborations, influencer marketing, and sponsored posts also play significant roles for brands.
Are there any trends in Instagram follower growth?
Trends in follower growth often reflect shifts in popular culture, such as the rise of influencers, meme accounts, and content niches like fashion, fitness, and travel. Additionally, algorithm updates and platform changes can impact follower growth strategies.
Is there a correlation between Instagram followers and income?
For influencers and brands, a larger follower count can lead to higher income potential through sponsored content, brand partnerships, and advertising revenue. However, factors such as engagement rates and niche audience demographics also influence earning potential.
Conclusion
Instagram continues to be a powerhouse in social media, with millions of users and diverse content creators. While celebrities like Cristiano Ronaldo dominate the platform’s top spots, brands, influencers, and even non-celebrities have achieved significant followings through engaging content and strategic approaches. Follower count remains an important metric, but engagement, content quality, and authenticity determine actual influence and popularity. As the platform evolves and trends shift, staying adaptable and innovative in content creation and engagement strategies will be vital for maintaining and growing a strong presence on Instagram.
