Planning on taking your brand outdoors this summer? Brand activations are the perfect opportunity to expand your customer base, introduce new products, and create experiences that will foster brand loyalty and positive associations among consumers.
With the warm weather on its way, it’s time to capture all the energy and excitement of the season. Take advantage of the summer vibes and make sure that your brand gets in on the action. These are some of the best kinds of events and places to make your brand known and expand your audience this summer.
It’s going to be a busy season. Make sure your brand is where the people are.
Music Festivals
Sponsoring an event like a music festival is one of the fastest ways to connect with your target demographic. Music festivals know what demographics they attract, and the right sponsorship can be a match made in heaven. Festivals offer fast access to different market segmentations and let your brand pinpoint your marketing efforts.
One of the struggles brands often face at major events like music festivals is making sure that their activation stands out. Fans are there to see their favourite bands, hang out with their friends, and have a great time.
Technology is a great solution for making sure you get noticed. Digital outdoor billboards can enhance your activation with features like gamification, interactivity, and augmented reality, plus they can go anywhere in an outdoor environment. In addition to battery-powered interactive kiosks, there are also solar-powered models available that can extend your reach wherever it needs to go.
Public Festivals
Music festivals aren’t the only big events that happen in the summer, and if your target markets are older or more family-oriented, you may be looking beyond events like EDM festivals.
In many cities across North America, summer is festival season. Street festivals, comedy festivals, theatre and film festivals, and food truck festivals take over streets, parks, and public squares. There are plenty of partnerships and sponsorships that you can take advantage of to connect with audiences who are out on the town and looking to enjoy themselves.
Public festivals are great places to set up a booth or a stand, but creating an interactive experience can create a fun memory and a one-of-a-kind experience that consumers will remember.
Golf Tournaments
Sponsoring a golf tournament is an incredible way for brands to engage with more affluent and mature audiences, although the sport also has a strong appeal among younger fans and players. A golf tournament can be a great opportunity for a more subdued activation that will attract a different kind of audience and might go unnoticed in a larger festival atmosphere. It can also be great for targeting golf fans and sports fans more generally.
Busy Pedestrian Intersections
Sometimes, you don’t need to hitch your activation to a larger event. Instead of going the sponsorship route, you can get a permit to set up your activation at a public space like a busy pedestrian intersection or area in your target market.
Busy public streets, transit stations, and pedestrian streets are ideal for giveaways and sample activations. You need to engage with people quickly and provide value right away.
Find the right place for your brand activation this summer. Different strategies can work better in different environments.
