Skincare is not a Luxury – It is a vital necessity. To pursue skincare it is dire to have a balanced routine as per your skin type. But more often than not we stay in dilemma about the practice. It has been observed that more people tend to social media platforms and especially to skincare influencers to find the perfect routine.
For Instance, One of the top skincare influencers in India is Dr Garekar who also is a trained Dermatologist. He provides various skincare routines, products, etc. Similarly there are other various skincare influencers on Instagram, whom people can follow and brands can collaborate with for paid promotions.
The question arises of who are skincare influencers and what’s their contribution in the overall skincare domain?
Who are Skincare Influencers?
Skincare influencers are opinion leaders of their niche. These top skincare influencers curate their content around natural products, skin type routines, comparisons of products, DIYs, etc.
Another facet of skincare influencers in India are that they collaborate with various brands and employ various tactics like product reviews, hands-on–experience, checking genuinity and effect of the product, etc. It helps their followers to make sound decisions.
The combination of influencers and brands provides nuanced results in the conversion metrics. To connect, ideate, and execute influencer marketing campaigns brands work with the best influencer marketing agency in India. The collaboration turns the campaigns into ROI uplifting endeavours.
As we understood who are skincare influencers but this is only the tip of the iceberg. Let’s see the different categories in detail.
Types of Skincare Influencers on Instagram
- Dermatologists: Dermatologists are professional skin care experts. They are also the most famous skincare influencers in India because of their pedagogical and practise experience.
- Natural and Organic Skincare Promoters: These top skincare influencers on Instagram are valued highly because they promote organic and natural products.
- Product Evaluating Instagrammers: In a competitive market arena, these skincare instagrammers in India help users to experience the product and its effectiveness firsthand.
- Skincare Routine Professionals: These skincare influencers on Instagram help their followers in various perspectives like benefits of products, correct application, DIYs, etc.
We understood about various skincare influencers and their categories. Now we will see the top skincare Instagrammers in India.
List of Top Skincare Instagram Influencers in India:
- Kritika Khurana
Kritika khurana is also known as That boho girl. She is considered as one of the skincare Instagrammers in India. She showcases her style and charming personality with her posts. She regularly curates content around skincare routines, skincare products for different skin types, and ingredients for skincare.
- Tarini Peshawaria
Tarini Peshawaria, a prominent skincare influencer on Instagram, is celebrated for her commitment to guiding followers towards healthy skin with personalised product suggestions and support for cost-effective Indian brands.
- Tanya Singh
Tanya Singh has risen to prominence as a leading skincare influencer in India, captivating a large audience with her engaging content and charismatic delivery. She offers a holistic approach to skincare, blending tips, product recommendations, and scientific insights to foster skin health.
- Sungje Mlila
Sungje Mlila is a passionate skincare enthusiast on Instagram, known for her deep involvement in skincare innovations and trends, and for sharing her personal skincare challenges and solutions. She experiments with various products and ingredients, offering well-researched advice to help her followers make informed skin care choices.
- Divya Sharma
Divya Sharma stands out as a leading skincare influencer on Instagram, celebrated for her genuine and relatable content. She earns her followers’ trust by being transparent about her own skin challenges and emphasising self-acceptance and the importance of a healthy skin care philosophy.
- Simmy Goraya
Simmy Goraya is recognized among India’s top skincare influencers, offering a wide range of content on skincare routines, ingredients, and products for various skin types, while also promoting skin positivity, self-love, and mental health.
- Kareena Tekwani
Kareena Tekwani, celebrated for her budget-friendly skincare recommendations and detailed ingredient insights, stands out in the skincare community for her well-researched product advice. Her commitment to quality and understanding of skincare has made her one of India’s leading influencers in the field.
- Aashi Adani
Aashi Adani stands out in the skincare industry with her influential Instagram presence, debunking myths and offering vital skincare tips, leading to a robust 6.09% engagement rate and 72K average views.
- Namrata Pathania
Namrata’s Instagram is a treasure trove of self-care and skincare, where she shares her experiments with products and ingredients to guide her followers effectively. Her dedication has garnered her an impressive 929K average views and a 14.61% engagement rate, establishing her as a leading skincare influencer.
- Anusha Bangia
Anusha Bangia is a prominent skincare influencer in India, known for her comprehensive content on skin care regimen, industry insights, and trends, along with practical recommendations.
- Surabhi Tiwari
Surabhi Tiwari stands out among skincare influencers on Instagram for her holistic approach and authenticity, often showcasing her natural skin to connect with her audience genuinely.
- Niharika
Niharika has carved out a niche for herself among India’s skincare influencers by experimenting with and reviewing products across various price points, providing her followers with comprehensive insights.
