The holiday season is crucial for businesses looking to boost their sales and revenue. One effective way to capture the attention of holiday shoppers is through Pay-Per-Click (PPC) advertising. With the right strategies, your PPC ads can stand out and drive valuable traffic to your website during this festive season. In this blog, we’ll explore seven tips to help you create effective holiday PPC ads that maximize your ROI and bring holiday cheer to your business.
PPC (pay-per-click) ads are popular and tried & tested ways to advertise your products or services online. They allow you to focus on your audience based on keywords, location, interests, and other criteria and only pay when someone clicks on your ad. However, PPC ads can also be very competitive and costly, especially during the holiday season, when many businesses are vying for the attention and wallets of consumers.
How can you ensure that your PPC ads stand out from the crowd and generate more clicks, conversions, and sales during the holidays? Here are seven tips that can help you create effective holiday PPC ads that will boost your business.
1. Plan ahead and set a budget
The first step to creating effective holiday PPC ads is to plan ahead and set a realistic budget for your campaigns. You should start planning your holiday PPC strategy at least a few months before the peak season and research the market trends, consumer behavior, and competitor activity. You should also set a clear goal for your campaigns, such as enhancing brand awareness, generating leads, or driving sales.
Once you have a goal in mind, you should allocate a budget for your campaigns that matches your expectations and resources. You should also monitor your spending and performance regularly and tweak your bids and budgets accordingly. You don’t want to overspend on ineffective ads or miss out on profitable opportunities.
2. Use seasonal keywords and ad copy
The second tip to creating effective holiday PPC ads is to use seasonal keywords and ad copy that match the intent and mood of your target audience. You should conduct keyword research to find out what terms and phrases your target customers are searching for during the holidays, and include them in your ad headlines, descriptions, and landing pages. You should also use seasonal words and phrases that evoke emotions and urgency, such as “holiday”, “gift”, “deal”, “offer”, “save”, “last chance”, etc.
You should also test different variations of your ad copy to see which ones perform better and optimize them accordingly. You should also update your ad copy frequently to reflect the changing stages of the holiday season, such as Black Friday, Cyber Monday, Christmas Eve, etc.
3. Use eye-catching images and videos
The third tip to creating effective holiday PPC ads is to use eye-catching visuals that depict your products or services in an appealing way. They can help you grab more attention, increase engagement, and convey your value proposition more effectively than text alone. Make use of high-quality images and videos that are relevant to your offer and audience, and that highlight the main features of your offeringsoffreings.
You should also use images and videos that are festive and match the theme of the holiday season, such as snowflakes, lights, ornaments, etc. You should also include a clear call-to-action (CTA) that sheds light on what your audience needs to do next, such as “shop now”, “learn more”, “sign up”, etc.
4. Use remarketing and retargeting
The fourth tip to creating effective holiday PPC ads is to use remarketing and retargeting techniques to reach out to your previous visitors and customers who have shown interest in your products or services but have not yet converted. Remarketing and retargeting allow you to show personalized ads to these people based on their browsing history, behavior, preferences, and other criteria. This can help you increase brand recall, loyalty, and conversions.
You should segment your remarketing and retargeting audiences based on their level of interest and engagement, such as cart abandoners, page visitors, newsletter subscribers, etc. You should also tailor your ads to each segment based on their needs and pain points, and offer them incentives such as discounts, free shipping, coupons, etc.
5. Use geo-targeting and local extensions
The fifth tip to creating effective holiday PPC ads is to use geo-targeting and local extensions to target your audience based on their location. Geo-targeting allows you to show your ads only to people who are within a certain radius or area that is relevant to your business. This can help you save money by avoiding irrelevant clicks from people who are too far away or in different regions or countries.
Local extensions allow you to add additional information about your business location such as address, phone number, directions, hours of operation etc., which can help you bring more footfall to your brick & mortar store or office. You should also use location-specific keywords and ad copy that appeal to your local audience.
6. Use countdown timers and limited-time offers
The sixth tip to creating effective holiday PPC ads is to use countdown timers that create a sense of FOMO, urgency and scarcity among your audience. Countdown timers show how much time is left until a certain event or deadline such as the end of a sale or promotion or the last day for delivery before Christmas etc. Limited-time offers show how many items are left in stock or how many people have already claimed the offer etc.
These techniques can help you motivate your audience to take action quickly and avoid missing out on a great deal. You should also make sure that your countdown timers and limited-time offers are accurate and consistent across your ads and landing pages, and that you honor your promises and deliver on time.
7. Use holiday-themed landing pages
The seventh and final tip to creating effective holiday PPC ads is to use holiday-themed landing pages that match your ads and offer a seamless and relevant user experience. Landing pages are the web pages that your audience arrives on after clicking on your ads, and they should be designed to persuade them to complete the desired action, such as making a purchase, filling out a form, downloading a resource, etc.
You should use holiday-themed landing pages that have the same keywords, images, videos, colors, fonts, and CTAs as your ads, and that highlight the value and benefits of your offer. You should also make sure that your landing pages are fast-loading, mobile-friendly, easy-to-navigate, and secure. You should also test and optimize your landing pages to improve their conversion rate.
Conclusion
Creating effective holiday PPC ads can be challenging but rewarding if you follow these seven tips. By planning ahead, using seasonal keywords and ad copy, using eye-catching images and videos, using remarketing and retargeting, using geo-targeting and local extensions, using countdown timers and limited-time offers, and using holiday-themed landing pages, you can create PPC ads that will attract more clicks, conversions, and sales during the holidays.
If you’d rather have a professional digital marketing services agency look into your PPC campaigns this holiday season, then Mavlers is the way to go! With the best-in-class PPC experts dedicated to driving crazy ROIs for your brand this season, they deliver amazing campaigns in affordable prices.
